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Privacy policy

Introduction and overview

We have written this data protection declaration (version 29.08.2022-112108472) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as controllers – and the processors commissioned by us (e.g. providers) – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as concise, unclear and legal-technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other information that you did not know yet.
If you still have questions, we would like to ask you to contact the responsible body mentioned below or in the imprint, to follow the existing links and to view further information on third-party sites. Of course, you can also find our contact details in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this Privacy Policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media appearances and e-mail communication
  • mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal bases

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online at EUR-Lex, the Access to EU Law, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
  2. Contract (Article 6 (1) (b) GDPR): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we require personal information in advance.
  3. Legal obligation (Article 6 (1) (c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting. These usually contain personal data.
  4. Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website safely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually occur with us. To the extent that such a legal basis should nevertheless be relevant, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

  • In Austria , this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
  • In Germany , the Federal Data Protection Act, BDSG for short, applies.

If other regional or national laws apply, we will inform you in the following sections.

Contact details of the controller

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
JJ-Fishing e.U.
Jan Stefan Jablonski
Bachgasse 25 1160 Vienna

Authorised representative: Jan Jablonski
E-mail: office@jj-fishing.at
Phone: +43 69919465709
Imprint: https://www.jj-fishing.com/content/6-impressum

Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to retain certain data even after the original purpose has ceased to apply, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, if we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

  • According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and to receive the following information:
    • the purpose for which we carry out the processing;
    • the categories, i.e. the types of data processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data is stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data, if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to obtain a personal profile of you.
  • According to Article 16 GDPR, you have a right to rectification of the data, which means that we must correct data if you find errors.
  • According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but no longer use it.
  • According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
  • According to Article 21 GDPR, you have a right of objection, which entails a change in processing after enforcement.
    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
    • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing.
    • If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
  • According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the Data Protection Authority at any time if you believe that the data processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website can be found under https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI ). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Mag. Dr. Andrea Jelinek
Address:
Barichgasse 40-42, 1030 Vienna
Phone:
+43 1 52 152-0 
Email address:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to draw conclusions about personal information from our data.

Art. 25 GDPR speaks here of "data protection by design and by default" and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, if necessary, we will discuss concrete measures.

TLS encryption with https

TLS, encryption and https sound very technical and are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transmission protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can "eavesdrop".

We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol schlosssymbol-https.svg in the upper left corner of the browser, to the left of the Internet address (e.g. beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for "Hypertext Transfer Protocol Secure wiki" for good links to further information.

Communication

Communication Summary
? Data subjects: Anyone who communicates with us by phone, e-mail or online form
? Data processed: e.g. telephone number, name, e-mail address, form data entered. More details can be found under the contact type used.
? Purpose: Processing of communication with customers, business partners, etc.
? Storage period: Duration of the business case and the legal regulations
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data will be processed for the processing and processing of your question and the related business transaction. The data is stored for as long as it is required by law.

Data subjects

All those who seek contact with us via the communication channels provided by us are affected by these processes.

Telephone

If you call us, the call data will be stored pseudonymously on the respective terminal device and at the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and stored to answer the request. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

Email

If you communicate with us by e-mail, data may be stored on the respective device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

Online forms

If you communicate with us via the online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

Legal bases

The processing of data is based on the following legal bases:

  • Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for purposes relating to the business case;
  • Art. 6 para. 1 lit. b GDPR (contract): There is a need for the performance of a contract with you or a processor such as .dem telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
  • Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. This requires certain technical facilities such as e-mail programs, Exchange servers and mobile operators in order to be able to operate communication efficiently.

Order Processing Agreement (DPA)

In this section, we would like to explain what an order processing agreement is and why it is needed. Because the word "order processing contract" is quite a tongue twister, we will often only use the acronym GCU in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. Due to the involvement of different companies or service providers, we  may pass on personal data for processing.  These partners then act as processors with whom we conclude a contract, the so-called order processing contract (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the GCU.

Who are processors?

As a company and website owner, we are responsible for all data we process about you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, public authority, agency or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

For better comprehensibility of the terminology, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → controller (we as a company and client) → processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As mentioned above, we have concluded a DPA with our partners who act as data processors. Above all, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context the electronic conclusion of the contract is also considered "in writing". Only on the basis of the contract does the processing of personal data take place. The contract must include:

  • Commitment to us as the controller
  • Duties and rights of the controller
  • Categories of data subjects
  • Type of personal data
  • Type and purpose of data processing
  • Subject matter and duration of data processing
  • Place of data processing

Furthermore, the contract contains all obligations of the processor. The main obligations are:

  • Ensure data security measures
  • take possible technical and organizational measures to protect the rights of the data subject
  • to maintain a data processing directory
  • cooperate with the data protection supervisory authority at the request of the latter
  • carry out a risk analysis in relation to the personal data received
  • Sub-processors may only be engaged with the written consent of the controller

You can see what such a DPA looks like in concrete terms, for example, under https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html . A model contract is presented here.

Cookies

Cookies Summary
? Data subjects: Visitors to the website
? Purpose: depends on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
? Data processed: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
? Storage period: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaktion zwischen Browser und Webserver

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112108472-9
Use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services usedngt and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and later goes to checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small aids for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.

Storage period of cookies

The storage period dependsngt on the respective cookie and is further specified under . Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

They also have an influence on the storage period. You can manually delete all cookies at any time via your browser (see also "Right to object" below). Furthermore, cookies based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right to object – how can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, disabling or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search the instructions in Google with the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.

Legal basis

Since 2009 there is the so-called "cookie policy". It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, that directive was transposed into Paragraph 96(3) of the Telekommunikationsgesetz (Law on telecommunications, 'the TKG'). In Germany, the Cookie Policy has not been transposed as national law. Instead, this directive was largely implemented in § 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Art. 6 para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Web Hosting Introduction

Web Hosting Summary
? Data subjects: Visitors to the website
? Purpose: professional hosting of the website and safeguarding of the operation
? Data processed: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider.
? Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information – including personal data – is automatically created and stored, including on this website. These data should be processed as sparingly as possible and only with justification. By website we mean the totality of all web pages on a domain, i.e. everything from the homepage to the very last subpage (like this one). By domain we mean, for example, beispiel.de or musterbeispiel.com.

If you want to view a website on a computer, tablet, or smartphone, use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We briefly say browser or web browser.

To view the website, the browser must connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken over by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When connecting the browser on your computer (desktop, laptop, tablet or smartphone) and during data transmission to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between browser, the Internet and the hosting provider.

Browser und Webserver

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and safeguarding of operations
  2. to maintain operational and IT security
  3. Anonymous evaluation of access behaviour to improve our offer and, if necessary, to prosecute or pursue claims

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

  • the complete Internet address (URL) of the accessed website
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
  • the hostname and IP address of the device from which the access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data will be viewed by authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and, if necessary, to be able to pursue attacks and claims from them.

As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which guarantees compliance with data protection and guarantees data security.

DomainFactory Privacy Policy

We use DomainFactory for our website, including a web hosting provider. The service provider is the German company domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany. You can find out more about the data processed through the use of DomainFactory in the privacy policy on https://www.df.eu/de/datenschutz/.

Data Processing Agreement (DPA) DomainFactory

We have concluded an order processing contract (DPA) with DomainFactory within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Order Processing Agreement (DPA)".

This contract is required by law because DomainFactory processes personal data on our behalf. It clarifies that DomainFactory may only process data you receive from us in accordance with our instructions and must comply with the GDPR. The link to the order processing agreement (DPA) can be found under https://www.df.eu/de/support/formulare/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information to optimize the website.
? Data processed: Access statistics that include data such as access locations, device data, access time and time, navigation behavior, click behavior, and IP addresses. More details can be found at the web analytics tool used.
? Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behaviour of website visitors, or web analytics for short. This collects data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyses of user behaviour on our website are created and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For this purpose, we will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and on the other hand make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Which data is stored exactly, of course,ngt depends on the analysis tools used. However, as a rule, it is usually stored, for example, which content you view on our website, which buttons or links you click, when you visit a page, which browser you use, with which device (PC, tablet, smartphone, etc.) You visit the Website or which computer system you are using. If you have agreed that location data may also be collected, these may also be processed by the web analysis tool provider.

In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in unrecognizable and abbreviated form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored. All this data, if collected, is stored pseudonymized. So you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java script code.

Schematischer Datenfluss bei Google Analytics

How long the respective data is storedngt always depends on the provider. Some cookies store data only for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of the data processing below, if we have further information. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. If, as in the case of accounting, it is required by law, for example, this storage period may also be exceeded.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors and thus improving our offer technically and economically. With the help of web analytics, we detect errors in the website, can identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. In order to find out exactly which data is stored and processed by you, you should read the privacy statements of the respective tools.

Information on specific web analytics tools can be found in the following sections, if available.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information to optimize the website.
? Data processed: Access statistics that include data such as access locations, device data, access time and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this privacy policy.
? Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following, we will take a closer look at the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to:

  • Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad Reporting: Ad Reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people excited about our service.
  • Behavioral reports: Learn how you interact with our website. We can track which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, if you go from a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all kinds of actions you take on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152112108472-5
Use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it serves to distinguish the website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152112108472-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Use: The cookie has a token that can be used to retrieve a User ID from the AMP client ID service. Other possible values indicate a logout, request, or error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Use: This cookie can be used to track your behaviour on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Use: Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Use: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Use: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes the choice of its cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Via heatmaps you can see exactly those areas that you click. This is how we get information about where you are "on the road" on our site.

Session duration: Google refers to session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce rate is when you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form, so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, Internet service provider or screen resolution.

Source of origin: Of course, Google Analytics or us are also interested in which website or advertising you came to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video through our site), sharing content via social media or adding it to your favourites. The list is not exhaustive and serves only as a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical disks. This has the advantage that the data can be retrieved faster and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

The retention period of the data dependsngt on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your information. Use the Google Analytics JavaScript opt-out browser add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you want to disable, delete or manage cookies in principle, you will find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we detect errors in the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google processes your data, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Terms, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to bring you closer to the most important information about the data processing of Google Analytics. If you want to know more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing Agreement (DPA) Google Analytics

We have concluded an order processing agreement (DPA) with Google within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Order Processing Agreement (DPA)".

This Agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that you receive from us in accordance with our instructions and must comply with the GDPR. The link to the order data processing conditions can be found under https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics Demographics and Interests Reports

We have turned on the advertising reporting functions in Google Analytics. Demographic and interest reports include age, gender, and interests. This allows us to get a better picture of our users – without being able to assign this data to individual persons. You can learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account under "Advertising settings" on https://adssettings.google.com/authenticated by checkbox.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also allows you to choose which data Google Analytics may process about you. This collected data is mainly used to carry out measurements about user behaviour on the website, to display targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and thus no user profile of you is created. You can also only agree to the statistical measurement. No personal data is processed and therefore not used for advertising or advertising measurement successes.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function has been developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address.  The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found on https://support.google.com/analytics/answer/2763052?hl=de.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google processes your data, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Terms, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Data Processing Agreement (DPA) Google Optimize

We have concluded an order processing agreement (DPA) with Google within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Order Processing Agreement (DPA)".

This Agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that you receive from us in accordance with our instructions and must comply with the GDPR. The link to the order data processing conditions can be found under https://business.safety.google/intl/de/adsprocessorterms/

Cookie Consent Management Platform Summary
? Data subjects: Website visitors
? Purpose: To obtain and manage consent to certain cookies and thus to the use of certain tools
? Data processed: Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the tool used.
? Storage period: Hängt the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with a cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server, and CMP.

Consent Management Platform Überblick

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obliged to do so. We want to inform you as much as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, date of consent, detailed information on cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of the data processing below, if we have further information. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. Data stored in cookies is stored for different periods of time. Some cookies are deleted after leaving the website, others may be stored in your browser for a few years. The exact duration of the data processing dependsngt on the tool used, usually you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers, you will usually receive precise information about the duration of data processing.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools can be found in the following sections, if available.

Legal basis

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient legally compliant manner, which represents a legitimate interest (Art. 6 para. 1 lit. f GDPR).

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Cybersecurity
? Processed data: Data such as your IP address, name or technical data such as browser version
More details can be found below and in the individual data protection texts.
? Storage period: in most cases, the data is stored until it is no longer needed to fulfil the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Security & Anti-Spam Software?

With so-called security & anti-spam software, you and we can protect ourselves from various spam or phishing e-mails and possible other cyberattacks. Spam refers to advertising e-mails from a mass mailing that you did not request yourself. Such mails are also called data garbage and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust through fake messages or websites in order to gain access to personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach great importance to security on our website. After all, it's not just about ours, but above all about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we use other external security services in addition to the standardized security systems on our computer. This better prevents unauthorized traffic of data and protects us from cybercrime.

Which data is processed by security & anti-spam software?

Which data is collected and stored exactlyngt of course depends on the respective service. However, we always endeavor to use only programs that collect data very sparingly or only store data that is necessary for the fulfillment of the offered service. In principle, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data can be collected in order to detect possible incoming threats in time. This data is processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third-party service providers who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you about the duration of the data processing below, if we have further information. For example, security programs store data until you or we revoke data storage. In general, personal data is only stored for as long as is strictly necessary for the provision of the services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser.

Since cookies may also be used in such security services, we recommend that you read our general privacy policy on cookies. In order to find out exactly which data is stored and processed by you, you should read the privacy statements of the respective tools.

Legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain processing, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent shall be the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. Therefore, we recommend that you read our privacy policy about cookies carefully and look at the privacy policy or cookie policy of the respective service provider.

For information about specific tools, see the following sections, if available.

Payment Provider Introduction

Payment Provider Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: To enable and optimize the payment process on our website
? Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found at the payment provider tool used.
? Storage period: depending on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to have a secure and smooth payment process. Among other things, personal data may also be sent, stored and processed by the respective payment provider. Payment providers are online payment systems that allow you to place an order via online banking. The payment processing is carried out by the payment provider you have selected. We will then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular must be fast and smooth. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual manner.

What data is processed?

Which data is processed exactly, of course,ngt depends on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click, may also be stored. Your IP address and information about your computer are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. As a website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right at any time, for example, to have data deleted or corrected. Please contact the respective service provider regarding your rights (right of withdrawal, right of information and right of concern).

Duration of data processing

We will inform you about the duration of the data processing below if we have further information. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. If, as in the case of accounting, it is required by law, for example, this storage period may also be exceeded. For example, we keep accounting documents belonging to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after accrual.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

Cookies that payment providers use for their functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that then the payment process may no longer work.

Legal basis

We therefore offer other payment service providers in addition to conventional bank/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR).  The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible persons if you have any questions on data protection-relevant topics.

Information about the specific payment providers can be found in the following sections, if available.

Klarna Checkout Privacy Policy

Klarna Checkout Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimisation of the payment process on our website
? Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this privacy policy.
? Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c GDPR (legal obligation), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Klarna Checkout?

We use the online payment system Klarna Checkout of the Swedish company Klarna Bank AB on our website. Klarna Bank has its principal place of business at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will be sent, stored and processed to Klarna, among other things. In this privacy policy we would like to give you an overview of the data processing by Klarna.

Klarna Checkout is a payment system for orders in an online store. The user chooses the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment through the checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use the payment system Klarna Checkout.

What data is stored by Klarna Checkout?

As soon as you opt for the payment service Klarna and pay via the payment method Klarna Checkout, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service via our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. For credit and identity checks, the following personal data (as well as general product information) may be stored and processed by Klarna:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
  • Payment information such as credit card details or your account number
  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological convictions or various health data.

Klarna may also collect data on the goods or services you purchase or order itself or through third parties (such as us or public databases) in addition to the above data. This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can disable these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that no cookies are set directly by Klarna. If you select the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There, sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7112108472-4
Use: This cookie stores your session ID.
Expiration date: after ending the browser session

How long and where is the data stored?

Klarna strives to store your data only within the EU or the European Economic Area (EEA). However, it may also happen that data is transferred outside the EU/EEA. When this happens, Klarna ensures that data protection is in line with the GDPR and the third country is in an adequacy decision of the European Union. The data will always be stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is contact the company's or the company's privacy team by email to datenschutz@klarna.de . You can also contact Klarna directly via the Klarna website "My Privacy Request". 

Cookies that Klarna may use for its functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

For the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR), we also offer the payment service provider Klarna Checkout in addition to conventional bank/credit institutions.

We hope to have given you a good overview of the data processing by Klarna. If you would like to learn more about the handling of your data, we recommend the Klarna privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal processes your data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

So-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) PayPal used as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses and about the data processed through the use of PayPal can be found in the privacy policy on https://www.paypal.com/webapps/mpp/ua/privacy-full.

Audio & Video Introduction

Audio & Video Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimisation of our service
? Processed data: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
More details can be found below in the corresponding data protection texts.
? Storage period: Data remains stored as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has, for example, an embedded video, your server connects to the service provider's server. Your data will also be transmitted to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or through which website you use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymised data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

How long the data is stored on the servers of the third-party providers can be found either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data will only be processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of the third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after leaving the website, others may be stored in your browser for a few years.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until revocation remains unaffected.

Since cookies are usually also used by the integrated audio and video functions on our site, you should also read our general privacy policy about cookies. In the data protection declarations of the respective third-party providers, you will learn more about the handling and storage of your data.

Legal basis

If you have consented to your data being processed and stored by means of integrated audio and video elements, this consent shall be deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimisation of our service
? Processed data: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
More details can be found below in this privacy policy.
? Storage period: Data remains stored as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on the settings, different data is transmitted. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine due to the embedded videos. Even if we place ads via Google Ads, Google – thanks to the data collected – can really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media or adding it to your favorites on YouTube.

If you're not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y112108472-1
Use: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session

Name: PREF
Value: f1=50000000
Use: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112108472-
Use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI112108472-
Use: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where Google's data centers are located. Your data is distributed on the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different periods of time. Some data can be deleted at any time, others are automatically deleted after a limited time, and others are stored by Google for a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion feature of location and activity data introduced in 2019, information is stored for either 3 or 18 months depending on your decision – and then deleted.

Whether you have a Google Account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated YouTube elements, this consent shall be deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also places cookies in your browser to store data. Therefore, we recommend that you read our privacy policy about cookies carefully and look at the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige YouTube to comply with the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

Since YouTube is a subsidiary of Google, there is a shared privacy policy. If you would like to learn more about the handling of your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Review Platforms Introduction

Review Platforms Summary
? Data subjects: Visitors to the website or a rating platform
? Purpose: Feedback on our products and/or services
? Processed data: e.g. IP address, e-mail address, name. More details can be found below or at the respective rating platforms used.
? Storage duration: depending on the respective platform
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various review platforms. We are participants in some of these platforms so that we can get feedback from you and thus optimize our offer. If you review us via a review platform, the privacy policy and terms and conditions of the respective review service apply. Very often, you also need to register to leave a review. Rating technologies (widgets) may also be integrated into our website. By using such an integrated tool, data is also transmitted, processed and stored by the corresponding provider.

Many of these integrated programs work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by e-mail or on the website. You will usually be redirected to a review page via a link and can easily and quickly create a review there. Some rating systems also offer an interface to various social media channels to make feedback accessible to several people.

Why do we use review platforms?

Review platforms collect feedback and reviews about our offers. Through your reviews, we quickly get appropriate feedback and can improve our products and/or services much more efficiently. The evaluations therefore serve us on the one hand to optimize our offers and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

What data is processed?

With the help of your consent, we transmit information about you and the services you have used to the corresponding evaluation platform. We do this to ensure that you have actually used one of our services. Because only then can you give real feedback. The transmitted data is only used for user recognition. Which data is stored and processed exactly, of course,ngt depends on the providers used. In most cases, the rating platforms are also provided with personal data such as IP address, e-mail address or your name. Even after submitting your review, order information such as the order number of a purchased item will be forwarded to the corresponding platform. If your e-mail address is transmitted, this is done so that the review platform can send you an email after purchasing a product. So that we can also integrate your review into our website, we also give the providers the information that you have accessed our site. The evaluation platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of the data processing below in the corresponding data protection declaration of the provider, if we have further information on this. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The collected data is stored on the servers of the providers and deleted by most providers after the end of the order.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser.

Legal basis

If you have consented to the use of an evaluation platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when it is collected by an evaluation portal.

We also have a legitimate interest in using a review platform to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use an evaluation platform if you have given your consent.

We hope we were able to bring you closer to the most important general information about the data processing of rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.

Webdesign Introduction

Webdesign Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: To improve the user experience
? Data processed: Which data is processed dependsngt greatly on the services used. In most cases, this includes IP address, technical data, language settings, browser version,  screen resolution and browser name. More details can be found in the web design tools used.
? Storage duration: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look of a website is also one of the big goals of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, emphasis is placed on the fact that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. The category "web design" in this data protection declaration therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website dependsngt very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became increasingly important for us. We are constantly working to improve our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which may also process data. Which data it is exactly, of course,ngt strongly dependent on the tools used. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you also read the respective data protection declaration of the tools used. In most cases, you will find out which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to Google's servers.

Duration of data processing

How long data is processed is very individual andngt depends on the web design elements used. For example, if cookies are used, the retention period can last only one minute, but it can also last a few years. Please be careful about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is intended to improve the loading time of a website. In principle, data is only stored for as long as is necessary for the provision of the service. In the case of legal requirements, data can also be stored longer.

Right to object

You also have the right and the possibility to revoke your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, disabling or deleting cookies in your browser. Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). Then please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with a beautiful and professional website. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. In any case, we want to emphasise this once again.

Information about specific web design tools, if available, can be found in the following sections.

Getty Images Privacy Policy

We use the image portal Getty Images for our website. The service provider is the American company Getty Images Inc., 605 5th Avenue South Suite 400 Seattle, WA 98104, USA.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is mainly carried out by Getty Images. This may result in data not being processed and stored anonymously. In addition, U.S. government agencies may have access to individual data. It may also happen that this data is linked to data from other Getty Images services with which you have a user account.

You can find out more about the data processed through the use of Getty Images in the Privacy Policy on https://www.gettyimages.at/company/privacy-policy.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimisation of our service
? Processed data: Data such as IP address and CSS and font requests
More details can be found below in this privacy policy.
? Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google fonts" of the company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are fonts.googleapis.com and fonts.gstatic.com requested via the Google domains. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly what the data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the  Apache license .  Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire web pages optically. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad,   iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or Your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector. 

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received.  Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google's web service BigQuery to examine and move large amounts of data.

However, it should be remembered that with each Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser is automatically transmitted to the Google servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A stylesheet is a style sheet that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. If millions of web pages link to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support on https://support.google.com/?hl=de&tid=112108472 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=112108472. Although Google deals with data protection-related matters there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur during collection by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Font if you have given your consent.

Google processes your data, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ .

Online Map Services Introduction

Online Map Services Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: To improve the user experience
? Data processed: Which data is processed dependsngt greatly on the services used. In most cases, these are IP address, location data, search objects and/or technical data. More details can be found under the tools used.
? Storage duration: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service. Google Maps is probably the service you know the most, but there are other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly through our website. Thanks to an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are integrated by means of HTML code. The services can then display road maps, the earth's surface, or aerial or satellite imagery. If you use the built-in map offer, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, it is our concern to offer you a pleasant time on our website. And of course, your time is only pleasant if you find your way around our website easily and find all the information you need quickly and easily. Therefore, we thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or sights with the help of the map system. Of course, it is also super practical that you can see at a glance where we have our headquarters, so that you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website as part of our customer service.

What data is stored by online map services?

If you open a page on our website that has an integrated online map function, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms as well as longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a map service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and to be able to place personalized advertising. You can read more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of the data processing below in the corresponding sections on the individual tools. In principle, personal data is only stored for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a fixed period of time, while you have to delete other data yourself. With Mapbox, for example, the IP address is kept for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. Therefore, we recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to store data about your user behavior with the map service. More general information about cookies can be found in our section "Cookies", but also in the data protection texts of the individual providers you can find out which cookies can be used. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. But there are also other opt-out tools that you can use. Possible cookies set by the providers used can also be managed, deleted or deactivated yourself with just a few mouse clicks. However, it may happen that some functions of the service no longer work as usual. How you manage cookies in your browser dependsngt on the browser you use. In the "Cookies" section you will also find links to the instructions of the main browsers.

Legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We absolutely want to have this recorded again at this point.

Information on specific online map services can be found in the following sections, if available.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimisation of our service
? Processed data: Data such as entered search terms, your IP address and also the latitude or longitude coordinates.
More details can be found below in this privacy policy.
? Storage duration: depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to take a closer look at what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service provided by Google. With Google Maps, you can search for exact locations of cities, attractions, accommodations or businesses online from a PC, tablet or app. If businesses are on Google My Business, you'll see more information about the business in addition to their location. In order to display how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage takes place on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112108472-5
Use: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the information provided in the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google's servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on different data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting it. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion feature of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you'll need to pause the "Web and app activity" section of your Google Account. Click "Data and Personalization" and then click on the "Activity Setting" option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Maps if you have given your consent.

Google processes your data, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Terms, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

'processor' means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data we process about you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Person in charge

Definition according to Article 4 of the GDPR

For the purposes of this Regulation:

'controller' means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the "controller". When we share collected data with other service providers for processing, they are "processors". For this, an "order processing contract (DPA)" must be signed.

 

All texts are protected by copyright.

Source: Built with AdSimple's Privacy Generator

Imprint

Information obligation according to §5 E-Commerce Act, §14 Commercial Code, §63 Trade Code and disclosure obligation according to §25 Media Act.

JJ-Fishing e.U.
Jan Jablonski
Bachgasse 25,
1160 Vienna,
Austria

Purpose of the company: Trade
VAT number: ATU70044828
Commercial register number: FN 430568 p
Commercial register court: Vienna
Office: Vienna

E-mail: office@jj-fishing.at

Professional law: Trade regulations: www.ris.bka.gv.at

Supervisory authority/trade authority: Commercial Court Vienna
Conferring State: Austria

Source: Created with AdSimple's imprint generator

EU Dispute Resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Affairs (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the opportunity to submit complaints to the European Commission's online dispute resolution platform under http://ec.europa.eu/odr?tid=121675261 . The necessary contact details can be found above in our imprint.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the contents of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot accept any liability for the correctness of all content on this website, especially that provided by third parties.

If you notice problematic or illegal content, please contact us immediately, you will find the contact details in the imprint.

Our website contains links to other websites for whose content we are not responsible. According to § 17 ECG , we are not liable for linked websites, as we had and have no knowledge of illegal activities, we have not noticed such illegalities so far and we would remove links immediately if we become aware of any illegalities.

If you notice illegal links on our website, please contact us, you will find the contact details in the imprint.

Copyright

All contents of this website (images, photos, texts, videos) are subject to copyright. If necessary, we will prosecute the unauthorized use of parts of the contents of our site.

If you find content on this website that infringes copyright, please contact us.

Picture credits

The images, photos and graphics on this website are protected by copyright.

The image rights are held by the following photographers and companies:

  • Photographer Mustermann

Privacy policy

Table of contents

Privacy

We have written this data protection declaration (version 01.01.1970-121675261) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Privacy statements usually sound very technical. This version, on the other hand, should describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly way. In addition, we would like to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible if you give as concise technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other information that you did not know yet.
If you still have questions, we would like to ask you to follow the existing links and look at further information on third-party sites, or simply to write us an e-mail. Our contact details can be found in the imprint.

Automatic data storage

Today, when you visit websites, certain information is automatically created and stored, including on this website. This collected data should be collected as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on your domain, i.e. everything from the homepage to the very last subpage (like this one). By domain we mean, for example, beispiel.de or musterbeispiel.com.

Even while you are visiting our website right now, our web server – this is the computer on which this website is stored –  usually automatically stores data such as

  • the complete Internet address (URL) of the accessed website (e.g. https://www.beispielwebsite.de/beispielunterseite.html/)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the hostname and IP address of the device from which the access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files.

To illustrate:

Browser und Webserver

As a rule, these files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data will be viewed by authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data!

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152121675261-9
Use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services usedngt and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and later goes to checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search the instructions in Google with the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.

What about my privacy?

Since 2009 there is the so-called "cookie policy". It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, that directive was transposed into Paragraph 96(3) of the Telekommunikationsgesetz (Law on telecommunications, 'the TKG').

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, will only be used by us together with the time and the IP address for the stated purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot rule out the possibility that this data will be viewed in the event of unlawful conduct.

If you send us personal data by e-mail – i.e. away from this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never transmit confidential data unencrypted by e-mail.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you can find under https://www.dsb.gv.at/ .

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw conclusions about your person from your behaviour on this website.

You can find out more about the possibilities to object to this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

TLS, encryption and https sound very technical and are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transmission protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can "eavesdrop".

We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol schlosssymbol-https.svg in the upper left corner of the browser to the left of the Internet address (e.g. beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for "Hypertext Transfer Protocol Secure wiki" for good links to further information.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to take a closer look at what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet map service provided by Google. With Google Maps, you can search for exact locations of cities, attractions, accommodations or businesses online from a PC, tablet or app. If businesses are on Google My Business, you'll see more information about the business in addition to their location. In order to display how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage takes place on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ121675261-5
Use: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the information provided in the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google's servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting it. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion feature of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you'll need to pause the "Web and app activity" section of your Google Account. Click "Data and Personalization" and then click on the "Activity Setting" option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the "Google fonts" of the company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are fonts.googleapis.com and fonts.gstatic.com requested via the Google domains. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly what the data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the  Apache license .  Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire web pages optically. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad,   iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or Your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector. 

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received.  Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google's web service BigQuery to examine and move large amounts of data.

However, it should be remembered that with each Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser is automatically transmitted to the Google servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A stylesheet is a style sheet that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. If millions of web pages link to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support on https://support.google.com/?hl=de&tid=121675261 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=121675261. Although Google deals with data protection-related matters there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ .

Font Awesome Privacy Policy

On our website we use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA). When you visit one of our websites, the web font Font Awesome (in particular icons) is loaded via the Font Awesome Content Delivery Network (CDN). In this way, the texts or fonts and icons are displayed appropriately on every end device. In this privacy policy, we go into more detail about the data storage and data processing through this service.

What is Font Awesome?

Icons are playing an increasingly important role for websites. Font Awesome is a web font designed specifically for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired with the help of the stylesheet language CSS. They replace old image icons. Font Awesome CDN is the easiest way to load the icons or fonts onto your website. All we had to do was include a small line of code on our website.

Why do we use Font Awesome on our website?

Font Awesome makes it easier to prepare content on our website. This allows you to better orient yourself on our website and understand the content more easily. With the icons you can even sometimes replace whole words and save space. This is particularly handy when we optimize content specifically for smartphones. These icons are inserted as an HMTL code instead of an image.  This allows us to edit the icons with CSS exactly as we want. At the same time, Font Awesome also improves our loading speed, because these are only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome store?

The Font Awesome Content Delivery Network (CDN) is used to load icons and icons. CDNs are networks of servers that are distributed worldwide and make it possible to quickly load files nearby. Thus, as soon as you visit one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to load, your browser must connect to the servers of Fonticons, Inc. Your IP address will be recognized. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page called out are also transmitted.

This data is collected and stored for the following reasons:

  • to optimize content delivery networks
  • to detect and correct technical errors
  • to protect CDNs from abuse and attacks
  • to be able to charge Font Awesome Pro customers
  • to learn the popularity of icons
  • to know which computer and software you are using

If your browser does not allow web fonts, a default font of your PC is automatically used. According to the current state of our knowledge, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers also in the United States of America. However, the CDN servers are located worldwide and store user data where you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about the usage of the CDNs can also be stored longer. Personal data is not included here.

How can I delete my data or prevent data storage?

Font Awesome does not store any personal data via the content delivery networks to the current state of our knowledge. If you do not want data about the icons used to be stored, you will unfortunately not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer is simply used.

If you want to learn more about Font Awesome and how it handles data, we recommend that you read the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/help.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following, we will take a closer look at the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to:

  • Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad Reporting: Ad Reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people excited about our service.
  • Behavioral reports: Learn how you interact with our website. We can track which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, if you go from a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all kinds of actions you take on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152121675261-5
Use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it serves to distinguish the website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152121675261-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Use: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Use: The cookie has a token that can be used to retrieve a User ID from the AMP client ID service. Other possible values indicate a logout, request, or error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Use: This cookie can be used to track your behaviour on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Use: As _gat_gtag_UA_, the cookie is used to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Use: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Use: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes the choice of its cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Via heatmaps you can see exactly those areas that you click. This is how we get information about where you are "on the road" on our site.

Session duration: Google refers to session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce rate is when you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form, so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, Internet service provider or screen resolution.

Source of origin: Of course, Google Analytics or us are also interested in which website or advertising you came to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favourites. The list is not exhaustive and serves only as a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical disks. This has the advantage that the data can be retrieved faster and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

The retention period of the data dependsngt on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your information. Use the Google Analytics JavaScript opt-out browser add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you want to disable, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121675261. We hope we were able to bring you closer to the most important information about the data processing of Google Analytics. If you want to know more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function has been developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address.  The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found on https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interests Reports

We have turned on the advertising reporting functions in Google Analytics. Demographic and interest reports include age, gender, and interests. This allows us to get a better picture of our users – without being able to assign this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account under "Advertising settings" on https://adssettings.google.com/authenticated by checkbox.

If you click on the following deactivation link , you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser will result in data being collected again.

Disable Google Analytics

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the Data Processing Addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated Google signals in Google Analytics. For example, existing Google Analytics features (advertising reporting, remarketing, cross-device reports, and interest and demographic reports) will be updated to provide aggregated and anonymized data from you if you have allowed personalized ads in your Google Account.

The special thing about it is that this is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google Account. For example, Google can recognize when you view a product on our website via a smartphone and only later buy the product via a laptop.  By enabling Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. As a result, Google provides us with better advertising reporting and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you are. Furthermore, there are also social criteria such as your profession, your marital status or your income. All these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behaviour, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account.  This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. For this we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and not visible to us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by integrating Facebook pixels on a test page. Please note that these are only sample cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp
Value: fb.1.1568287647279.257405483-6121675261-7
Use: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r.. Bdeiuf... 1.0.Bdeiuf.
Use: This cookie is used to make Facebook Pixel work properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062121675261-3
Value: Author's name
Use: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testpage...%2F (author URL)
Use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's e-mail address
Use: This cookie stores the user's e-mail address, if he has provided it on the website.
Expiry date: after 12 months

Note:  The above-mentioned cookies refer to individual user behaviour. Especially when using cookies, changes to Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can generally manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy, we recommend the company's own data policy on https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This feature of the pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number to Facebook as additional information, if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of Google's many helpful marketing products. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.

In this privacy policy we would like to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and to whom else we should show our offers. And for this tracking to work, we need to integrate appropriate JavaScript codes into our website. Basically, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data captures the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour are usually collected, stored and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymous form. We therefore agree to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which aggregated and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, own results are compared with those of competitors. Based on the information collected, processes can be optimized.

How long and where is the data stored?

If Google stores data, then this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where Google's servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags of various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121675261. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter Privacy Policy

If you subscribe to our newsletter, you submit the above-mentioned personal data and give us the right to contact you by e-mail. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link at the bottom of each newsletter – we will delete all data stored with the registration for the newsletter.

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an ad program of the company Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that fit our topic. In this way, we offer you ads that ideally represent real added value for you. In the course of this privacy policy about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The advertising program Google AdSense has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Google AdSense is used to display advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or user behaviour and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point, we would also like to mention that we are not responsible for the selection of advertisements. We only offer advertising space with our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that regardless of whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Running a high-quality website requires a lot of dedication and commitment. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we chose ads as our revenue stream. However, the most important thing for us is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers of our website. Then the advertisements are adapted in terms of content and presented on the website. In addition to the overlapping content between the ad and the website offering, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. So you get advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

In order for Google AdSense to be able to display tailored advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are designed to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as "pseudonymous cookie IDs" (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the GDPR, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click, and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.

As part of AdSense, third parties may place and read cookies on your browser or use web beacons to store data they receive through ad serving on the website. Web beacons are small graphics that make a log file analysis and a record of the log file. This analysis enables a statistical evaluation for online marketing.

Google may use these cookies to collect certain information about your user behaviour on our website. These include:

  • Information on how to handle an ad (clicks, impressions, mouse movements)
  • Information about whether an ad has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes the data on the displayed advertising material and your IP address and evaluates them. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data will not be linked to any personal data that Google may have from you through other Google services.

In the following, we introduce you to cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has only Google AdSense installed: 

Name: uid
Value: 891269189121675261-8
Use: The cookie is stored under domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Use: This cookie identifies whether your browser accepts cookies. The cookie is stored under domain track.adform.net.
Expiration date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Use:  This cookie is stored under domain track.adform.net, stands for client ID and is used to improve advertising to you. It can direct more relevant advertising to the visitor and helps to improve the reports on campaign performance.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU121675261-1
Use: The cookie is stored under domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This makes it possible to measure how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
Value: not specified
Use: With the help of the "test_cookies" you can check whether your browser supports cookies at all. The cookie is stored under domain doubleclick.net.
Expiration date: after 1 month

Name: CT592996
Value:733366
Use: Stored under domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the United States.

If you do not have a Google Account or are not logged in, Google usually stores the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you're signed in to a Google Account, Google may also collect personal information.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time due to economic or legal necessity.

How can I delete my data or prevent data storage?

You always have the option to delete or disable cookies that are on your computer. How exactly this worksngt depends on your browser.

Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you are not preventing advertisements, but only personalized advertising.

If you have a Google Account, you can opt out of personalized advertising on https://adssettings.google.com/authenticated website. Again, you will continue to see ads, but these are no longer adapted to your interests. However, ads are displayed based on a few factors, such as your location, browser type, and search terms used.

You can find out which data Google collects and what it uses this data for on https://www.google.com/intl/de/policies/privacy/ .

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising offer to your interests and needs. In the following article, we want to take a closer look at why we use conversion tracking, what data is stored and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain an accurate overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.

But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad.  For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert.  This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs. 

What data is stored by Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie "Conversion" from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ121675261-3
Use: This cookie stores every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: Cookie _gac only appears in conjunction with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you surf on our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. Ads that Google displays in various locations on the web may set cookies with the name "__gads" or "_gac" under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies called "Conversion" and "_gac" (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You do not have the option to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works a little differently. Here are instructions on how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you are not preventing advertisements, but only personalized advertising.

Due to the certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.
The following links lead you to the pages of the respective social media services where it is explained how they handle your data:

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the different Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (Collection of Programming Tools)
  • Platform Integrations
  • Plug-ins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order for users to be shown suitable advertising, however, Facebook needs information about people's wishes and needs. In this way, the company is provided with information about user behaviour (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event Data" means the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

A complete deletion of the data only takes place if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook Information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete Account" and then click "Next and Delete Account"

5) Now enter your password, click "Next" and then "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you closer to the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend reading the data policy on https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

On our website so-called social plug-ins of the company Facebook Inc. are integrated. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with a thumbs up) or by a unique "Facebook plug-in" marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button
  • Like button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video players
  • Group plug-in

Visit https://developers.facebook.com/docs/plugins for more information on how to use each plug-in. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g.dem "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and linking it to the Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would like to expressly point out that we do not know exactly about the exact contents of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. You can also read how Facebook uses the data in the company's data policy under https://www.facebook.com/about/privacy/update .

The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Use: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session

Name: fr
Value: 0jieyh4121675261c2GnlufEJ9.. Bde09j... 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/ principle. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy, we recommend the company's own data policy on https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to make your registration via the Facebook login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or Your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set or already exist in your browser when you log in to our site via Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9.. Bde09j... 1.0.Bde09j
Use: This cookie is used to make the social plugin work in the best possible way on our website.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2121675261SEmPsSfzCOO4JFFl
Use: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand, we have the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored e-mail address
  • Friend Lists
  • Buttons (e.g. "Like" button)
  • Date of Birthday
  • Language
  • Residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit with us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You may revoke this Agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself.

Instagram Privacy Policy

We have integrated functions of Instagram on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you visit pages of our website that have integrated an Instagram function, data will be transmitted, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be useful for personalized advertising on Facebook. So our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that have built-in Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent, stored and processed to Instagram. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will not be transmitted to Instagram until it has been "hashed" beforehand. Hashing means that a record is transformed into a string. This allows you to encrypt the contact data. In addition, the above-mentioned "event data" will also be transmitted. By "event data" Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works in the same way on Instagram as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after comparison) this data will be deleted or anonymized. Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies are of course set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Use:  This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Use: Instagram sets this cookie to optimize its own services and offers inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_121675261124024
Value: not specified
Use:  This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Use: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: "{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe121675261"
Use: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim to be exhaustive here. Which cookies are set in the individual case dependsngt on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook Companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook's servers around the world, among other things for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you need to delete your Instagram account permanently.

Here's how to delete the Instagram account:

First, open the Instagram app. On your profile page, go down and click on "Help Center". Now you come to the company's website. On the webpage, click Manage Your Account, then click Delete Your Account.

If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the United States and the European Union. At https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC   find out more. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policy.

Pinterest Privacy Policy

On our site we use buttons and widgets of the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The privacy policy, what information Pinterest collects and how they use it can be found on https://policy.pinterest.com/de/privacy-policy.

YouTube Privacy Policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on the settings, different data is transmitted. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine due to the embedded videos. Even if we place ads via Google Ads, Google – thanks to the data collected – can really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media or adding it to your favorites on YouTube.

If you're not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y121675261-1
Use: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session

Name: PREF
Value: f1=50000000
Use: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7121675261-
Use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI121675261-
Use: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  you can see exactly where Google's data centers are located. Your data is distributed on the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different periods of time. Some data can be deleted at any time, others are automatically deleted after a limited time, and others are stored by Google for a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion feature of location and activity data introduced in 2019, information is stored for either 3 or 18 months depending on your decision – and then deleted.

Whether you have a Google Account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a shared privacy policy. If you would like to learn more about the handling of your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Subscribe to YouTube Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font against a red background and the white "Play icon" to the left. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe button" you can subscribe to our channel directly from our website and do not have to visit the YouTube website yourself. We want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube may store and process data about you.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5121675261Y
Use: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session

Name: PREF
Value: f1=50000000
Use: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 12167526195Chz8bagyU
Use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website with the help of cookies and associate them with your YouTube account. YouTube receives, for example, information about how long you surf our site, which browser type you use, which screen resolution you prefer or what actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

On our website we use the AdSimple Cookie Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf. Among other things, the AdSimple Cookie Manager offers us the opportunity to provide you with a comprehensive and privacy-compliant cookie notice so that you can decide for yourself which cookies you allow and which you do not. By using this software, data about you will be sent to AdSimple and stored. In this privacy policy we inform you why we use the AdSimple Cookie Manager, what data is transmitted and stored and how you can prevent this data transfer.

What is AdSimple Cookie Manager?

AdSimple Cookie Manager is software that scans our website and identifies and categorizes all existing cookies. In addition, you as a website visitor are informed about the use of cookies via a cookie notice script and decide for yourself which cookies you allow and which you do not.

Why do we use AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because AdSimple's Cookie Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act GDPR compliant. This allows us to inform you exactly about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you accept or block via the checkbox system.

What data is stored by AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie is set by the AdSimple Cookie Manager:

Name: acm_status
Value: ":true,"statistics":true,"marketing":true,"social media":true,"settings":true}
Use: This cookie stores your consent status. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

How long and where is the data stored?

All data collected by the AdSimple Cookie Manager is transferred and stored exclusively within the European Union. The collected data is stored on AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice script. Another way to prevent data processing or to manage it according to your wishes is your browser. Depending on the browser, cookie management works slightly differently. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

We hope we have given you a good overview of the traffic and processing by the AdSimple Cookie Manager. If you want to know more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

Google reCAPTCHA Privacy Policy

Our ultimate goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine if you are really a human being of flesh and blood and not a robot or other spam software. By spam we mean any unsolicited information that we receive electronically in an unsolicited manner. With the classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick a box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to tick a box anymore. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google calculates with this score even before the captcha input how high the probability is that you are human. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of various kinds can confidently stay at home. That's why we pull out all the stops to protect ourselves and offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really human. reCAPTCHA therefore serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. This means that the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened beforehand before the data ends up on a server in the USA. The IP address will not be combined with other data held by Google unless you are logged in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. reCAPTCHA then places an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Well-known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all sorts of data under one name)
  • Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses this data and analyzes it even before you click on the "I'm not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and what data Google stores exactly, you will not learn from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google under https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-121675261-8
Use: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Use: This cookie collects website usage statistics and measures conversions. A conversion arises, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa1216752610xgZFmiqWppRWKOr
Use: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under Domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value:  YES+AT.de+20150628-20-0
Use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to screen users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy121675261zILzqV_nmt3sDXwPeM5Q
Use: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc121675261-4
Use: As soon as you have ticked the "I am not a robot" checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note:  This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data is transferred to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google Account while using the reCAPTCHA plug-in, the data will be merged.   The deviating data protection regulations of the company Google apply to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely before visiting our website or using the reCAPTCHA software and delete all Google cookies. Basically, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support on  https://support.google.com/?hl=de&tid=121675261 .

Therefore, if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn more about reCAPTCHA on Google's web developer page on https://developers.google.com/recaptcha/. Although Google goes into more detail about the technical development of the reCAPTCHA, exact information about data storage and data protection-relevant topics is also searched in vain there. A good overview of the basic use of data by Google can be found in the in-house privacy policy on https://www.google.com/intl/de/policies/privacy/.

Custom Google Search Privacy Policy

We have integrated the Google plug-in for user-defined search on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Custom Google Search allows data from you to be transferred to Google. In this privacy policy we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.

What is Google Custom Search?

The Google Custom Search plug-in is a Google search bar right on our website. The search takes place as on www.google.com , only the search results focus on our content and products or on a limited search circle.

Why do we use Google Custom Search on our website?

A website with a lot of interesting content often becomes so big that you may lose track. Over time, we have also accumulated a lot of valuable material and we want you to find our content as quickly and easily as possible as part of our service. Google Custom Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.

What data is stored by Google Custom Search?

Google Custom Search only transmits data from you to Google if you actively use Google Search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on "Enter") will your IP address be sent to Google in addition to the search term, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website use. If you search for content during your visit to our website via the built-in Google search function and are logged in with your Google Account at the same time, Google can also assign the collected data to your Google Account. As a website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use Google Custom Search and are not signed in with a Google Account:

Name: 1P_JAR
Value: 2020-01-27-13121675261-5
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion arises, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements.
Expiry date: after one month

Name: CONSENT
Value: WP.282f52121675261-9
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security to check users and protect user data from unauthorized attacks.
Expiry date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. So you always get tailored advertisements.
Expiry date: after 6 months

Note: This list cannot claim to be complete, as Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google's servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where Google's servers are located.
Your data is distributed on different physical disks. As a result, the data can be retrieved more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if Google has internal technical problems and servers stop working, the risk of service interruption and data loss remains low.
Depending on which data it is, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your information. There is some data that you can delete at any time. If you have a Google Account, you can delete data about your web activity or choose to delete it after a certain amount of time.
In your browser, you also have the option of disabling, deleting or managing cookies according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we were able to bring you closer to the most important information about data processing by Google. If you want to know more, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Cookiebot Privacy Policy

We use functions of the provider Cookiebot on our website. Cookiebot is backed by Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the opportunity to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this function, your data can be sent, stored and processed by Cookiebot or Cybot. In this privacy policy we inform you why we use Cookiebot, what data is transmitted and how you can prevent this data transfer.

What is Cookiebot?

Cookiebot is a software product of the company Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us to get a good overview of all our cookies (first and third party cookies). This allows us to inform you exactly and transparently about the use of cookies on our website. You will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which you do not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted, stored and processed by Cybot.

  • IP address (in anonymous form, the last 3 digits are set to 0)
  • Date and time of your consent
  • our website URL
  • technical browser data
  • encrypted, anonymous key
  • the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Value: {stamp: 'P7to4eNgIHvJvDerjKneBsmJQd9121675261-2
Purpose: Your consent status is stored in this cookie. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3121675261-6
Purpose: This cookie is set if you allow all cookies and have thus activated a "collective consent". The cookie then stores its own, random and unique ID.
Expiry date: after one year

Note: Please note that this is an exemplary list and we cannot claim to be exhaustive. In the cookie statement under https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot's Privacy Policy, the company does not resell personal data. However, Cybot shares data with trusted third parties or subcontractors who help the company achieve its own business goals. Data will also be passed on if this is legally required.

How long and where is the data stored?

All data collected will be transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). Visit  https://azure.microsoft.com/de-de/global-infrastructure/regions/ to learn more about all Azure regions. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Another way to prevent data processing or to manage it according to your wishes is your browser. Depending on the browser, cookie management works slightly differently. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you want to know more about the privacy policy of "Cookiebot" or the company behind .dem Cybot, we recommend that you read the privacy policy under https://www.cookiebot.com/de/privacy-policy/ .

 

Klarna Checkout Privacy Policy

We use the online payment system Klarna Checkout of the Swedish company Klarna Bank AB on our website. Klarna Bank has its principal place of business at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will be sent, stored and processed to Klarna, among other things. In this privacy policy we would like to give you an overview of the data processing by Klarna.

What is Klarna Checkout?

Klarna Checkout is a payment system for orders in an online store. The user chooses the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment through the checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use the payment system Klarna Checkout.

What data is stored by Klarna Checkout?

As soon as you opt for the payment service Klarna and pay via the payment method Klarna Checkout, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service via our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. For credit and identity checks, the following personal data (as well as general product information) may be stored and processed by Klarna:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
  • Payment information such as credit card details or your account number
  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological convictions or various health data.

Klarna may also collect data on the goods or services you purchase or order itself or through third parties (such as us or public databases) in addition to the above data. This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can disable these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that no cookies are set directly by Klarna. If you select the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There, sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7121675261-4
Use: This cookie stores your session ID.
Expiration date: after ending the browser session

How long and where is the data stored?

Klarna strives to store your data only within the EU or the European Economic Area (EEA). However, it may also happen that data is transferred outside the EU/EEA. When this happens, Klarna ensures that data protection is in line with the GDPR, the third country is in an adequacy decision of the European Union or the country holds the US Privacy Shield certificate. The data is always stored for as long as Klarna needs it for the processing purpose.

To improve interaction with our visitors, we use a JavaScript plugin from uptain GmbH ("uptain-Plugin" https://www.uptain.de). This allows us to analyse your use of the website and to improve the customer approach (e.g. through a dialog box). For this purpose, we collect information about your usage behavior, i.e. movement of the cursor, length of stay, clicked links and any information provided. The legal basis for the processing is our legitimate interest in direct marketing and the provision of our website (Art. 6 para. 1 lit f GDPR). As a processor, uptain GmbH is strictly bound by our instructions. The information collected will not be passed on to third parties, unless we are legally obliged to do so. Insofar as the information collected by the uptain plugin contains personal data, it will be deleted immediately after your visit to our website.

You can deactivate the use of the uptain plugin at any time via the following link: https://www.jj-fishing.com/data protection?__up_tracking_unsubscribe

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is contact the company's or the company's privacy team by email to datenschutz@klarna.de . You can also contact Klarna directly via the Klarna website "My Privacy Request". 

Cookies that Klarna may use for its functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

We hope to have given you a good overview of the data processing by Klarna. If you would like to learn more about the handling of your data, we recommend the Klarna privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

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Source: Built with AdSimple's Privacy Generator